A client wanted to increase the impact of his advertising on potential customers to encourage more direct sales.

We set up a unique campaign fulfilment service. Not only did we send catalogues to customers, but we also created the following additional service tools:

Campaign profiling - to measure impact

Prospect profiling - to define lifestyle, motivations, interests, demographics

Detailed dealer lead sheets - to follow-up

Customer outbound marketing calls - to encourage purchase

Statistical analysis - to evaluate dealer performance, sales results and customer satisfaction

A client requested that we redesign his Customer After Sales Service in order to establish a "best of class" motoring experience.

First we carried out detailed research on what kinds of services his customers wanted from the brand, and then we created them: 

A 24-hour branded emergency breakdown service

New extended warranty and used car warranty retail products with full marketing support to increase penetration

A maintenance package to reduce ownership costs

A client needed to establish a unique approach to all customer contact which would continually communicate a brand message, improve service and reduce costs.
In response, we designed and implemented a totally dedicated customer centre, animated by brand ambassadors.  These ambassadors, fully trained and experienced in the client's brand and philosophy, offer many different pre and post sales services.  The centre has now become a vital strategic instrument in the race to establish market share and increase customer satisfaction.

Millea Mondial shows great flexibility and imagination in developing services, which will delight your customers.  If you require any further information on these tailor-made solutions or more, please contact us on asmd.all@millea-mondial.co.jp and an experienced account manager will get back to you very quickly.